Profiting from Seconds
Some of the longest lines at the Boulder Farmers’ Market this year have been for imperfect fruit, or “seconds,” according to a report in the Daily Camera.
“We have growers who sell seconds at the market,”market manager Cheryl told the newspaper. “People come to the market 45 minutes early and start lines, waiting for seconds because they see the value in a visually imperfect product that tastes the same.
“They bring books, and there are lines that are sometimes 25- or 30-people deep. It’s like concert tickets or something. People walk away saying, ‘They just sold out of seconds!’”
Morton’s Orchards, for example, sold its less than aesthetically perfect peaches for just $1 per pound.
