You are currently browsing the Selling Points weblog archives for October, 2009.

Profiting from Seconds

Some of the longest lines at the Boulder Farmers’ Market this year have been for imperfect fruit, or “seconds,” according to a report in the Daily Camera.
“We have growers who sell seconds at the market,”market manager Cheryl told the newspaper. “People come to the market 45 minutes early and start lines, waiting for seconds because [...]

Slotting

In the course of churning out new products, we came perilously close to putting ourselves out of business because We hadn’t taken into account a new phenomenon in the food business, a diabolical supermarket invention - slotting. If ever there was a dirty word in the food business, slotting is it.

Competition for shelf [...]