Selling Points

The market for products marketed as eco-friendly, green, natural, organic, humane, or fair trade is thriving despite the recession, according to market research publisher Packaged Facts.
Based on data from Packaged Facts‘ surveys, one-fourth of U.S. adult shoppers frequently purchase certified organic food or beverage products and one-third are usually willing to pay more for organic [...]

While most retail marketing focuses on increasing visitor traffic and converting visitors into buyers, it is important to give equal attention to customer retention. Repeat buyers are the mainstay of many a small producer and critical cushion in an economic downturn.
Encourage visitors and customers in your Booth to register, join, preorder, or vote so that [...]

With hundreds of millions of users worldwide, social networking sites like MySpace and Facebook present an opportunity for farmers market vendors to connect with new customers, both locally and around the globe.
Whether they grow tomatoes or craft birdhouses or raise emus or make soaps, vendors can profit from social marketing with an investment of time [...]

Although it remains an omnipresent force in the world of online commerce, eBay is making changes as the number of buyers on the site is declining and many sellers are going out of business or finding other ways to market their goods.
David Port of Entrepreneur.com reports in PC World that eBay’s decision to allow big-box [...]

Twitter, the revolutionary micro-blogging site, offers an opportunity to connect with customers and survey their needs and interest in your products with real-time results.
Once you have set up a Twitter account and established a good number of followers (see the Farmers Market Online Twitter) you can post questions or link to online survey forms or [...]

A University of Nebraska-Lincoln Extension website explains the details of the Country of Origin Labeling law that went into effect in the U.S. on September 30, 2008.
The law requires labels identifying country of origin on certain foods, including meat, produce and nuts, when sold at particular retail establishments.
The website will help “anyone in the food [...]

Do you have a hobby that leads to the creation of a useful and possibly salable product? Pottery, perhaps, or pies or pesto?
Ever wondered how much you could profit from selling the products you make?
You can test the market for your goods in an inexpensive yet far-reaching manner by leasing a Booth at Farmer’s Market [...]

Sabuforb noted that many customers could not afford a new elephant without trading in an old elephant or a water buffalo. He thought of an idea. He would set up a used elephant yard to sell the used elephants which were traded in. Sabuforb was happy with the idea and announced:
“We should have an [...]

The market research firm Mintel predicts consumers will opt for more natural products, lighter make-up and luxury versions of household products in 2008.
In its annual predictions of what we are likely to be buying in 2008, Mintel is anticipating the following consumer trends for the coming year:

Bottled water will out of favor due to concerns [...]

Like many folks around the world, you may be looking for a way to make a little extra money. One of the most popular and rewarding ways to do this is by selling your own homemade or handcrafted products. Here’s a few simple steps to getting started:
1. Choose and develop your own line of unique [...]