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Slotting

In the course of churning out new products, we came perilously close to putting ourselves out of business because We hadn’t taken into account a new phenomenon in the food business, a diabolical supermarket invention - slotting. If ever there was a dirty word in the food business, slotting is it.

Competition for shelf [...]

Direct Communication: Use Your Own Email

The Handmade Product Directory blog cautions sellers of handmade and handcrafted products who use a hosting service against using the service’s communication system to interact with customers.

After the first initial contact, all communications with a customer should be done using your own business email. If a customer isn’t willing to provide you their email address, [...]